Content Specialist Associate
About the position
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers. From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines. Roku’s Content team is responsible for driving the strategy, execution and continued management of licensed and original content and content partnerships for The Roku Channel across the US and international territories including Brazil, Canada, Mexico and the UK and the recently launched subscription streaming service Howdy. The team encompasses Content Acquisition (responsible for deal strategy and negotiation to acquire Movies, TV Series, FAST Channels, and more), Content Partnerships (responsible for managing Roku’s hundreds of content partners), Content Strategy & Planning (responsible for guiding content investments and windowing tactics to maximize engagement and ROI).
Responsibilities
- Help define content strategy for Sponsored Content, VOD and FAST across our subscription and ad-supported services
- Optimize content collections based on ad market feedback and articulate why titles/collections are compelling to consumers and advertisers.
- Be the content strategy representative in planning discussions and respond to all content-related requests including long-term planning and ad hoc pitches.
- Translate content plans and calendars as well as create and refine the intake process for sales requests to the content team
- Bring the monetization lens into content planning discussions
- Maintain sales-facing content trackers and up-to-date calendars.
- Identify and report on market trends, social/zeitgeist buzz and emerging opportunities.
- Assist in developing strategic frameworks and playbooks for the Content team; collaborate cross-functionally with Ad Sales, Partnerships, Core Analytics, Audience Insights, Marketing, Finance, and Product teams.
- Stay ahead of industry trends and streaming innovations, incorporating insights into strategies to maintain competitive advantage.
- Build an understanding of viewer preferences and behaviors.
- Lead ad hoc projects under tight timelines and ambiguous conditions, delivering high-impact results.
Requirements
- 1-3 years of relevant experience in content strategy or a similar content-adjacent role at a streaming, media or entertainment company
- Passion for video content and familiarity with the streaming media landscape, including SVOD/AVOD/FAST models and entertainment and sports more broadly.
- Working knowledge of how ad sales and sponsorships deals get built (packaging, RFP, integrations, etc)
- Proven ability to anticipate and respond to industry shifts with strategic agility and creative solutions, leveraging data-driven insights to improve monetization.
- Proficient in Microsoft Office suite, especially PowerPoint and Excel, as well as understanding of analytics dashboards such as Looker, knowledge of AirTable and Salesforce a plus
- Data-driven approach to problem solving; grounded in analytical rigor, creativity & business acumen.
- Fluency using AI agents and smart tools to help power drafts, workflows and analysis and fluency using AI to enhance productivity, analysis and problem solving
- Experience with analytics and sales tools
- PM chops to stay on top of calendars, comms and deliverables
- Ability to prioritize and manage trade-offs across multiple deliverables and evolving deadlines.
- Collaborative mentality; ability to build trust and co-create with individuals with different viewpoints.
- Strong cross-functional communication skills – juggle multiple stakeholders
- Team-first mindset: flexibility to lead or support—no job too big or too small.
- Detail oriented with solid organizational skills
- Curiosity and adaptability: a growth mindset matters more than the exact right experience.
- Bachelor’s degree (required)
Nice-to-haves
- knowledge of AirTable and Salesforce a plus
Benefits
- health insurance
- equity awards
- life insurance
- disability benefits
- parental leave
- wellness benefits
- paid time off
- global access to mental health and financial wellness support and resources
- healthcare (medical, dental, and vision)
- accident
- commuter
- retirement options (401(k)/pension)
