Sr. Digital Product Manager, Account Management & Purchase Experience

About the position

In this role, you will lead digital product work across Patagonia’s account management and purchase experience; including account creation, login, preference center, cart, checkout, payment options, order history, order status, trade-in and returns. As the owner of account creation and management, you will be a key member of teams working on customer data strategy and personalization initiatives. You’ll partner across Digital Product, Finance, UX, Analytics, and Technology teams to identify friction, prioritize opportunities, launch improvements, and measure impact. This role directly supports Patagonia’s broader Digital goals to more deeply connect with our customers and deliver the most expansive expression of our brand in service of our mission to Save Our Home Planet.

Responsibilities

  • Own and evolve purchase product priorities, with a clear focus on creating a hassle-free, secure checkout and management of payment solutions.
  • Transform the My Account experience to efficiently guide customers to their desired actions and create a meaningful location for understanding your relationship with Patagonia.
  • Partner in strategies to collect and transform customer data into an insightful customer model with the intent to deliver a more authentic, personalized experience across all digital touchpoints.
  • Collaborate closely with Customer Business Technology teams, Finance, UX, Product Marketing, and Digital Studio to translate business needs into product improvements and executable plans.
  • Develop measurement frameworks for account management and purchase initiatives, including web analytics, customer data management, industry benchmarks, customer feedback, and lifetime value impact.
  • Use quantitative analysis to understand customer behavior and product performance, including conversion rate optimization, payment-method adoption, customer mix, average order value, and repeat/new customer trends.
  • Help shape and iterate on customer self-service digital experiences for post-purchase support, such as returns, cancelations, refunds and trade-ins.
  • Translate complex digital and operational issues into clear product requirements, concise write-ups, and coordinated work across technical and business partners.
  • Track outcomes, share insights, and use data to refine roadmap, prioritization, and future post-purchase opportunities.
  • Own and manage performance of metrics in key areas including, but not limited to, Cart to Checkout rate, Checkout Conversion rate, Failed Payment rate, Account Creation rate, and Order Cancelation rate.

Requirements

  • 5+ years of related experience, leading digital product work in ecommerce or similar customer-facing digital environments.
  • Strong product skills in areas such as digital product development, product road mapping, requirements gathering, backlog management, UX collaboration, and product testing.
  • Experience working on post-purchase or adjacent ecommerce experiences such as checkout, payments, order management, returns, refunds, or account/order-status flows.
  • Demonstrated ability to use quantitative and qualitative data to understand customer behavior and inform product decisions.
  • Experience partnering with cross-functional stakeholders such as Finance, UX, analytics/insights, Product Marketing, and technology teams.
  • Familiarity with modern ecommerce systems and concepts, including payment processors, order/account experiences, returns workflows, and customer feedback loops.
  • Strong analytical and communication skills, with the ability to turn findings into priorities, reporting, and actionable product recommendations.

Nice-to-haves

  • Bachelor’s degree in a related field and/or relevant certifications in digital product development & management (such as CSPO, CPM, NPDP) are beneficial but not required.
  • Apparel and outdoor industry experience a major plus.

Benefits

  • medical
  • dental
  • vision
  • retirement
  • leave of absence plans
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