Senior Web Analytics, Insights Manager

Job Description:

  • Build advanced analytical models and full-funnel analyses
  • Explain why performance changed and recommend actions
  • Develop and maintain Adobe Customer Journey Analytics and ContentSquare dashboards
  • Partner with web product managers, marketing, and leadership to scope analytics needs and deliver solutions
  • Preserve data accuracy and integrity across the acquisition-to-conversion funnel
  • Follow governance standards
  • Present findings with clear recommendations to leadership and collaborators
  • Convert behavioral data into insights for Weekly Business Reviews and quarterly reporting

Requirements:

  • Degree in Computer Science, Information Technology, Analytics, or a related field, or 7+ years of equivalent experience
  • Practical experience with Adobe Analytics, Adobe Customer Journey Analytics (CJA), or ContentSquare
  • Proven experience in advanced analytics, data visualization, and reporting
  • Ability to turn complex data into a clear, decision-ready story
  • Strong communication and cross-functional collaboration skills
  • Experience working across the full funnel from acquisition to conversion
  • Advanced degree or equivalent experience in data analytics and relevant certifications preferred
  • Proficiency in SQL and Python preferred

Benefits:

  • Annual Incentive Plan (AIP) for non-sales roles
  • Potential new hire equity award for eligible roles
  • Comprehensive benefits programs
  • Reasonable accommodation during the recruiting process
  • Employee culture focused on empowerment, innovation, people, purpose, and community
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