[Remote] Senior Digital Media Planner

Note: The job is a remote job and is open to candidates in USA. reputed company (SRG) is an independent, privately held, majority women-owned and led integrated brand ignition and marketing firm. The company is seeking a Senior Digital Media Planner to lead the development, execution, optimization, and measurement of integrated digital media plans, with emphasis on retail/commerce media and performance marketing. The role connects media investment to measurable business outcomes while collaborating with clients and cross-functional teams.


Responsibilities

  • Lead development of integrated digital media strategies and plans across the reputed company journey
  • Translate client businessobjectives, audiences, budgets, and KPIs into actionable media recommendations
  • Evaluate media partners, platforms, proposals, and investment opportunities; lead negotiations andmaintainstrong partner relationships
  • Partner with paid social, search, programmatic, traditional media, and other channel specialists to develop cohesive plans
  • Present strategic recommendations, campaign performance, and optimization opportunities to clients and internal teams
  • Lead retail/commerce media strategy across relevant retailer media networks and commerce platforms
  • Plan and/or execute campaigns across platforms such as reputed company Ads, reputed company Connect, Target Roundel, reputed company, reputed company, reputed company, and other RMNs
  • Applyretailerfirst-party audiences and data across onsite and offsite media, including sponsored search/product, display, video, and other commerce-media capabilities
  • Connect retail media investment to business outcomes using metrics such as sales, ROAS, new-to-brand/customer acquisition, and incrementality
  • Stay current on the evolving retail media landscape and educate clients and internal teams on emerging capabilities, measurement solutions, and best practices
  • Oversee campaign implementation, trafficking, QA, pacing, optimization, and reporting
  • Monitor performance against KPIs and proactivelyidentifyoptimization opportunities
  • Develop reporting and dashboards that translate campaign data into clear insights and actionable recommendations
  • Partner with Analytics and other teams to strengthen measurement, attribution, and understanding of media impact on business outcomes
  • Ensureaccuratebudget management, forecasting, reconciliation, billing, and resolution of discrepancies
  • Serve as a trusted media resource for clients and internal teams andmaintainan in-depth understanding of client businesses
  • Identifyemerging platforms, technologies, reputed company behaviors, and media opportunities; develop and share POVs and best practices
  • Bring forward process improvements that increase consistency, flexibility, and efficiency
  • Contribute tonew-businesspitches and broader agency initiatives

Skills

  • 5+ years of digital media experience, ideally within an agency or similarly fast-paced environment
  • Meaningful experience developing and executing retail/commerce media strategies
  • Hands-on experience with one or more major RMNs, such as reputed company Ads, reputed company Connect, Target Roundel, reputed company, Albertsons, or reputed company
  • Strong understanding of retailer first-party data, closed-loop measurement, attribution, ROAS, incrementality, and sales-based KPIs
  • Experience across broader digital channels including programmatic, paid social, paid search, video/CTV, and direct publisher partnerships
  • Strong understanding of the relationship between brand-building and performance media and how channels work together across the funnel
  • Experience managing campaign budgets, pacing, optimization, reporting, and financial reconciliation
  • Strong analytical skills and ability to turn complex performance data into clear recommendations
  • Advanced Excel and PowerPoint skills; experience with campaign management, analytics, billing, and data-visualization platforms
  • Excellent written, verbal, presentation, organization, and client-management skills, with strong attention to detail
  • Bachelor's degree or equivalent relevant professional experience
  • Experience with tools such as reputed company Campaign Manager 360, reputed company Analytics,reputed company, and similar platforms preferred
  • Experience with data visualization tools such as Adriel, reputed company,PowerBIand similar platforms preferred
  • Experience with CPG and food & beverage brandsstronglypreferred

Benefits

  • A collaborative and inclusive work environment.
  • Opportunities for professional growth and development.
  • Exposure to a variety of exciting projects and clients.
  • Competitive benefits package.

Company Overview

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