Meta Ads Specialist Needed for Established $400 Physical Product
Tools For Veterans is a Michigan nonprofit that builds custom workshops in veterans’ homes with our generated revenue. We manufacture and sell an M1 Garand Gunstock Table as a fundraiser for approximately $400 per table.
Our target is to retain at least $100 per sale after advertising, making our target customer-acquisition cost $100 or less and our target ROAS 4.0 or better.
Meta reports a 1.50 purchase ROAS, which does not reconcile with the $400 selling price and reported purchase count. We need a specialist who can audit the tracking before relaunching.
Initial scope
* Audit the historical Meta campaign
* Audit Pixel and Conversions API purchase tracking
* Identify incorrect values, duplicate events or attribution issues
* Export and analyze performance by creative, age, placement and geography
* Create a written relaunch strategy
* Build a controlled 30-day sales campaign
* Establish automated budget and stop-loss rules
* Provide concise weekly profitability reports
Required experience
* Demonstrable Meta ecommerce campaign experience
* Physical products, preferably $250–$500
* Meta Pixel and Conversions API implementation
* Purchase-value and event-deduplication troubleshooting
* Creative testing, especially video
* Profit-based campaign management
Please provide two relevant examples showing product price, advertising spend, cost per purchase and ROAS. Explain what you personally did on each account. Please also describe how you would investigate the discrepancy between our reported purchases and Meta’s 1.50 ROAS.
This will begin as a paid audit and may progress to campaign setup and a 30-day management trial. TFV will retain ownership of its ad account, Pixel, data, audiences and creative.
